A growth plan built from where your customers come from
Everyone is selling you something: SEO, ads, social, AI. Before you buy any of it, our marketing strategy for local businesses shows where your customers actually come from, what to fix first and what to stop paying for.
Growth strategy
A 12-month plan built from where your customers actually come from.
What you get
Where customers come from
Calls, forms and bookings traced to their source as far as your setup allows, plus what customers say when you ask how they found you.
Where you stand
Your Google profile, website, reviews and listings compared with the competitors who win the jobs you want.
A 49-point map baseline
Where you rank on Google Maps today, at 49 points around your business, for the searches that matter most to you.
An AI check
Whether ChatGPT, Gemini and Google’s AI answers name you, across repeat runs. 46% of owners haven’t checked, or don’t know, if AI names them (BrightLocal, 2026).
What to stop paying for
Subscriptions, directories and ads you can’t tie to a single customer, listed plainly, so your budget follows where customers come from.
A 12-month plan
A written marketing plan for the next 12 months, quarter by quarter, with rough costs and who could do each part: you, us or someone else.
The plan is yours to keep, whether you hire us for any of it or not.
How it works
Talk it through
A call about the jobs you want more of, your margins, your busy and slow seasons and what you’ve tried before.
Look at everything
Your profile, website, reviews, listings, ads and lead sources checked, plus a 49-point map and an AI check.
Write the plan
Your plan on paper, with priorities, rough costs and timing, walked through on a call so every line makes sense.
Review quarterly
Every quarter we check progress against the plan and adjust it, whether we do the work or someone else does.
Is it right for you?
A good fit if
- Your marketing grew one sales pitch at a time
- Every agency that calls says its channel matters most
- You’re opening a new location or adding a service
- You want a plan before you hire anyone, including us
What we won’t do
- Pad the plan with work only we can do
- Keep the plan behind a contract. It’s yours
- Forecast leads or revenue we can’t back up
Questions
Still unsure? Ask us directly and a person will reply within one business day.
Ask a questionDo I have to hire you to do the work?
No. The plan is yours. You can do parts of it yourself, hire us for some of it or take it to another agency. We write it so anyone competent can follow it, with the reason behind each step.
How much does a small business growth strategy cost?
It’s a one-time project that includes quarterly reviews, and the price is quoted in writing after a short call, before any work starts. The plan itself shows rough costs for every step, so you can decide what to do now, later or not at all.
How much should a small business spend on marketing?
There’s no honest single number. It depends on what a new customer is worth to you, how many more you can serve and how competitive your area is, which varies widely across the US and Canada. The plan works back from those numbers and shows rough costs, so you choose what fits.
Is this like hiring a fractional CMO?
It’s lighter. A fractional CMO is a part-time chief marketing officer, usually paid every month. This is a one-time plan with quarterly reviews, built for owners who make the marketing decisions themselves. If you want ongoing help, every monthly service we offer comes with a call each month.
How do I find out where my customers come from?
Ask every new customer, track calls and forms by source, and compare the two. Confidence isn’t the same as data: 58% of owners are very confident customers can find them online, yet just 22% see Google as a top source of customers (BrightLocal, 2026). The plan starts by finding out for your business.
What if I already have a marketing agency?
That’s fine. The plan checks what’s being done against where your customers actually come from, and gives you sharper questions to ask. We won’t contact your agency without your say-so, and if they’re doing good work, the plan will say so.
Your next customer is searching now
See where you rank on Google Maps today, street by street, before you decide anything. Free, with no card and no sales call.
- Your Google Maps rank at 49 points around you
- A check of your Google Business Profile and AI answers
- The 3 fixes we’d make first, in plain English