Marketing for cleaning companies
Marketing for cleaning businesses that want regular clients, not one-off jobs, across the US and Canada. We work on the things people check before they let you in: recent reviews, a complete Google profile and a quote that takes a minute.
How clients pick a cleaner
For residential and commercial cleaning
Clients hand over their keys, so trust decides.
- 20 reviews or more, with new ones every month
- Proof you’re insured and your team is vetted
- A quote form that takes a minute on a phone
- Separate pages for regular, deep, move-out and office cleans
- Follow-up that turns a first clean into a regular slot
47% of consumers won’t use a business with fewer than 20 reviews, and 74% look for reviews from the last 3 months (BrightLocal, 2026).
What we do for cleaning companies
Reviews that keep coming
A short, neutral request to every client after a clean, by text or email, and replies you approve. No discounts for reviews, ever.
Your Google profile
Set up for a business that goes to its clients: address hidden, the fewest categories that fit, and services named the way people search.
A page for each clean
House cleaning, deep cleans, move-out cleans and office contracts each get a page that answers what buyers ask first.
Quotes in a minute
A short quote form built for a phone, asking only what you need to price the job: size, rooms and how often.
Questions owners ask
Still unsure? Ask us directly and a person will reply within one business day.
Ask a questionHow do I get more cleaning clients?
Make it easy to find you and easy to trust you. Keep your Google Business Profile complete, ask every client for a review after a clean, add a page for each type of cleaning you offer and make the quote form work on a phone. Then follow up, because a first clean is the best moment to offer a regular slot.
How many Google reviews does a cleaning company need?
Google sets no number, but 20 is a sensible first goal: 47% of consumers won’t use a business with fewer than 20 reviews (BrightLocal, 2026). After that, recent reviews matter more than the total, because 74% look for reviews from the last 3 months. So keep asking every client, every month.
Can I offer a discount for a Google review?
No. Google’s rules ban offering anything in return for a review, and in the US the FTC also bans incentives tied to positive reviews. Asking only your happiest clients breaks Google’s rules too. Ask every client the same neutral way, and let the reviews come in as they are.
Should my cleaning business show its address on Google?
Not if clients never come to you. Google treats a business that goes to its customers as a service-area business: you hide the address and list the areas you serve. If you run things from home, that keeps your home address private too. Virtual offices and mailboxes aren’t allowed as an address.
Do I need separate marketing for commercial cleaning?
Partly. One Google profile covers both, but office and property managers search for different things than homeowners, and they want proof of insurance, references and after-hours availability. A separate commercial page and quote form, with its own follow-up, works better than one form for everyone.
What can I do about a fake review?
Report it through Google, reply briefly and calmly if it stays up, and keep a record. Only reviews that break Google’s rules can be removed, and Google makes that call, so be wary of anyone who promises removal or asks for money to make reviews disappear.
Your next customer is searching now
See where you rank on Google Maps today, street by street, before you decide anything. Free, with no card and no sales call.
- Your Google Maps rank at 49 points around you
- A check of your Google Business Profile and AI answers
- The 3 fixes we’d make first, in plain English