How we work, in plain language
Local marketing has a trust problem, and much of it was earned. So here’s how a project runs, what we promise, what nobody can, and how you’ll see the result every month.
Every project, four stages
It starts with free work, not a sales call. Nothing goes live without your approval, and nothing locks you in.
Free report
We map where you rank at 49 points around you, check your profile and AI answers, and send the 3 fixes we’d make first. No call needed.
Plan and price
If you want our help, we agree the few things that will move the most, with the monthly price, in writing, before any work starts.
Fix and build
We fix your profile, pages, listings and campaigns. You approve anything public before it goes live.
Measure every month
A new map, a list of the work done and a call to agree what’s next. Month to month, so you can leave any time.
What we can and can’t promise
We can promise
- The work listed in your plan, done and logged
- A new 49-point map and a call every month
- A plain answer on whether a case is recoverable
- The price in writing before we start
- Month to month, with full control back within 7 business days if you leave
Nobody can promise
- A ranking or a top spot on Google
- A place in an AI answer
- A decision or a date from Google on an appeal or verification
- The removal of a review. Only Google can do that
- A specific number of calls or customers
How we measure
We report the same few things every month, on one page. See a sample report.
Google Maps ranking maps
One search, checked at 49 points in a grid around your business. We report your position at each point and how many land in the top 3.
AI checks
The same question asked repeatedly on each platform. We report “named in X of Y runs” as a snapshot. AI answers vary, so we don’t read much into small changes.
Profile actions
Calls, direction requests and website clicks from your Google profile, reported separately from other sources as Google’s rules require.
Leads by source
Calls, forms and bookings traced to where they came from, as far as your setup allows.
Who does what
We use AI tools where they help. People make the calls, and you stay in control of what’s said in your name.
| The job | Who does it |
|---|---|
| Finding problems and deciding what to do | A person, using scanning and analysis tools |
| Design, pages, posts and review replies | A person, sometimes with AI help. A person checks every draft |
| Replying to reviews | You approve each reply, or the rules you’ve agreed to in writing, before it goes out |
| Google appeals and verification | A person, using your real documents. You record your own verification video |
The rules we follow
Google publishes rules for anyone managing a Business Profile for someone else. Many owners don’t know they exist. We’d like you to.
Read Google’s third-party policies and its guidance for businesses.
Your data stays yours
We don’t compare or share one client’s Business Profile data with another client, and we report Business Profile data separately from other sources.
We don’t pressure anyone
We won’t claim a profile before you’re a client, threaten your listing, or call you repeatedly. If anyone does that in our name, tell us.
We’re independent
PinGravity isn’t part of Google and has no special access to it.
You can leave
Everything that’s yours stays yours, and you get full control back within 7 business days. See how leaving works.
Your next customer is searching now
See where you rank on Google Maps today, street by street, before you decide anything. Free, with no card and no sales call.
- Your Google Maps rank at 49 points around you
- A check of your Google Business Profile and AI answers
- The 3 fixes we’d make first, in plain English