Free Maps reportStart a project
MenuClose

Paid ads, tracked to the phone call

Ad platforms count clicks. You count calls and booked jobs. Our Google Ads management for small businesses tracks calls and forms back to the ad that brought them, and moves your budget to what books work.

Concept: Calloway Mobile Detailing, an invented auto repair and detailing business

Paid ads

Google Ads, Local Services Ads and Meta ads, tracked to the phone call.

What you get

  • Google search ads

    Campaigns built around the jobs and towns you want, with negative keywords that filter out job seekers and DIY searches.

  • Local Services Ads

    Setup and upkeep where Google offers them for your trade in the US and Canada, including help with screening for the Google Verified badge.

  • Facebook and Instagram ads

    Campaigns for offers, busy seasons and new services, shown to people in your service area, with ads made from your real work.

  • Call and form tracking

    Tracking numbers and form tracking set up in your own accounts, so calls and requests are tied to the campaign that brought them.

  • Landing pages

    A focused page for each campaign, with one offer and a big call button, so paid clicks don’t land on a busy home page.

  • A report in plain numbers

    Spend, calls, forms and cost per lead each month, plus booked jobs once you tell us which leads turned into work.

Ad spend is paid directly to Google and Meta from ad accounts in your name, on your card. Our fee is for our work and is agreed in writing before anything launches.

How it works

  1. Set goals

    Which jobs, which towns, what a new customer is worth to you and the most you’re willing to spend each month.

  2. Build in your accounts

    Ad accounts, tracking, campaigns and landing pages set up in your name, so the history stays with you.

  3. Launch small

    A modest budget first, so we learn which searches and ads bring calls before you spend more.

  4. Tune and report

    Weekly adjustments, a monthly report in plain numbers and a monthly call, with budget moved to what books work.

Is it right for you?

A good fit if

  • You need more calls soon, not next year
  • Your ad reports show clicks, but not calls
  • Your last agency ran your ads from its own account
  • You’re launching a new service, a new town or a busy season

What we won’t do

  • Run your ads from our account. They’re yours, on your card
  • Promise Local Services Ads approval or a number of leads
  • Report clicks as if they were customers

Questions

Still unsure? Ask us directly and a person will reply within one business day.

Ask a question

How much should I spend on Google Ads?

Enough for a fair test, and no more than you can afford to learn with. The right budget depends on what a click costs in your trade and town, and what a new customer is worth to you. We suggest a starting budget after looking at your market, and you set the limit.

How much does Google Ads management cost?

Our fee is separate from your ad spend and is quoted in writing after a short call, based on how many campaigns and platforms you need. Ad spend goes straight to Google or Meta from your own account. It’s month to month, so you can cancel any time.

What’s the difference between Local Services Ads and Google Ads?

Local Services Ads can appear at the top of Google for many local trades, and you pay per lead, not per click. They need a verified Google Business Profile, and in eligible categories Google screens the business for the Google Verified badge. Google Ads are search ads you control in more detail: keywords, towns, budget and the page people land on.

How much do Local Services Ads cost?

You pay for each lead rather than each click, and the price of a lead varies by trade and area, so there’s no single number. You control the budget and can pause when you’re too busy. We review the leads with you, so the budget follows the kinds of jobs you actually want.

What happened to Google Guaranteed?

It’s now called Google Verified. The badge appears on Local Services Ads for businesses that pass Google’s screening, which can include background, license and insurance checks depending on the category. It isn’t available in every category, and Google decides who gets it, so nobody can promise you the badge.

Who owns the ad account?

You do. Ad accounts are set up in your name and paid with your card, and we’re given access to manage them. If you leave, you keep the account, the campaign history and the tracking, and we remove our access. Nothing has to be rebuilt.

Are Facebook ads worth it for a local business?

Sometimes. They work best for things people aren’t searching for yet: a seasonal offer, a new service, an opening. For urgent jobs like a burst pipe, search ads and Local Services Ads usually bring the call. We’ll tell you which fits your business before you spend anything.

Your next customer is searching now

See where you rank on Google Maps today, street by street, before you decide anything. Free, with no card and no sales call.

  • Your Google Maps rank at 49 points around you
  • A check of your Google Business Profile and AI answers
  • The 3 fixes we’d make first, in plain English
Or start a project →

What a customer would type into Google to find a business like yours.

A person checks your rankings and emails your report within one business day. No card, no sales call.