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Marketing for roofing contractors

Roofing marketing for crews and contractors across the US and Canada. Show up in more of the towns you cover, then win the comparison with real projects, recent reviews and a quote request that’s easy to start.

A framer standing on a timber wall frame against a blue sky

How homeowners choose a roofer

For roofers, builders, remodelers

Homeowners compare quotes for weeks before they sign.

  • On the map in every town you cover, not only near the yard
  • Past projects to browse by roof type and town
  • Recent reviews from real jobs, each with a reply
  • A quote request that’s easy to start from a phone
  • A company that looks as solid as its work

54% of consumers visit a business’s website after reading positive reviews, up from 32% in 2019 (BrightLocal, 2026). For a roofer, that visit is where the comparison happens.

What we do for roofing companies

  • Every town you cover

    We check your rank at 49 points around your business, then add pages for the towns and roof types you want, each backed by real projects there.

  • Proof for a long decision

    Before-and-after photos, the roof type, the town and a short write-up for each job, so homeowners see work like theirs while they compare.

  • Local Services Ads

    Roofing is a Local Services Ads category. We run them for you, help with Google’s screening and report what every lead costs.

  • Reviews and quotes

    A neutral review request after every job, replies you approve, and a quote form that lets homeowners send photos of the roof.

Hartwell Roofing & Exteriors

Concept project for an invented business

A roofing contractor that wants to look as solid online as on the job.

See the concept

Questions owners ask

Still unsure? Ask us directly and a person will reply within one business day.

Ask a question

How do I get more roofing leads?

Be easy to find in every town you cover, then easy to choose while homeowners compare. That means a complete Google Business Profile, a page for each roof type and area, recent reviews from real jobs and a quote form that works on a phone. Leads from your own channels are yours alone, not shared with other roofers.

Can roofers use Local Services Ads?

Yes, roofing is a Local Services Ads category. You pay per lead rather than per click, and roofers who pass Google’s screening, which can include background, license and insurance checks, get the Google Verified badge. Google decides who is approved and how many leads you get, so we never promise either.

Can you get me storm damage or insurance leads?

We won’t promise them. Storm work depends on the weather and insurance work depends on each claim, so nobody can honestly sell you a number. What we can do is keep your profile, roof repair pages and ads ready, so homeowners searching after a storm find a real local company.

Can I rank in towns where I don’t have an office?

Partly. On the map, distance from your business counts, so a profile ranks best near its own address. In regular results, town pages with real projects and reviews from jobs there can help you show up farther out. We never set up fake addresses: Google doesn’t allow them, and they put your real profile at risk.

How long does roofing SEO take to work?

It depends on your market, your competitors and where your profile starts, so we won’t give you a date. Profile fixes can show early, while rankings across a large service area take longer. You get a new map every month, so you can judge the progress yourself.

Do roofers need a website if they have a Google profile?

Yes, for a job this size. Your profile gets you on the shortlist, and your website is where homeowners check past roofs, warranties and who will be on site before they ask for a quote. It should load fast on a phone and make the quote request easy.

Your next customer is searching now

See where you rank on Google Maps today, street by street, before you decide anything. Free, with no card and no sales call.

  • Your Google Maps rank at 49 points around you
  • A check of your Google Business Profile and AI answers
  • The 3 fixes we’d make first, in plain English
Or start a project →

What a customer would type into Google to find a business like yours.

A person checks your rankings and emails your report within one business day. No card, no sales call.